After your web site has been accepted for inclusion in the Google AdSense program, the next step should be to format those ads properly in order to provide visitors to your web site with a pleasant and consistent viewing experience. It may be a good idea to experiment with several different ad formats until you find the one that will provide maximum benefit and maximum profits.

Fortunately, Google provides a number of excellent tracking tools so it is easy to see the effect each formatting change will have on clickthrough rates and resulting revenues.

Google is very good at choosing the ads to display on their participating web sites, and at making sure that each ad is targeted and relevant to the content included on the web site. It is important, however, for every owner of an AdSense participating web site to make his or her own decisions when it comes to formatting those special blocks of text.

It is important for the AdSense ads to look as if they are a natural part of the web site itself. Studies have shown that ads

which are able to blend in with the web site itself have a greater probability of being clicked than those that are made to stick out. It is important that visitors to your web site are presented with a consistent look and feel across all the pages of the web sites, and that the ads served appear as if they are a natural part of the web site content.

There are a number of factors involved in this blending in process of course. Some of the most critical factors to consider when deciding how to format an AdSense ad are the color of the text, the boldness of the text, the font used and the overall color scheme.

These factors should all be matched to the those used on the rest of the web page.

If the web page is written in Times New Roman 12,

the ad should be formatted with the same font. The size of the font should also match that of the surrounding text as much as possible.

The Google AdSense program also provides web site owners with the option of putting a border around the ad. In general, however, this is a bad idea, as it tends to accentuate the ad and make it stand out. It is better to have the ad blend in with the surrounding web site, so it is generally best to pass on the border option.

When choosing colors and fonts, it is important to consider the overall color scheme of the web site itself. It is important that the text be easily readable at a number of different color depths and screen resolutions, as ads that are not easily read are unlikely to ever be clicked. It is a good idea to look at the web site at several different resolutions, and if possible on several different types of web browsers, in order to make sure that the ads appear legible and unobtrusive.

No matter what colors and formatting is used for the rest of the ads, however, the text links should always appear in blue. Blue is the color that web site visitors are used to seeing for links, and it is better to use that perception to your advantage. Change anything else you want to match the look and feel of your web site, but leave the text links in blue.

For those who are interested in going beyond text ads, the Google AdSense program does offer a number of graphic ads, also called image ads. In general, however, text ads tend to work better and result in higher click through rates. For most web sites, text ads will load faster and look better, but if Google thinks an image ad will be more appropriate one will be suggested.

This free Course is spread apart over a long period of time. If you want to get whole course immediately you can get it for reasonable price here:http://adsensetipsezine.com/course/

AdSense and small business revenue

By Moya Cody (March 2007)

While many web site owners understand the power of Google AdSense and its ability to provide them with a good and steady income, many small businesses are unsure just how to fit Google AdSense into their own business plans. The truth is that many small businesses can and do benefit from the program, but it is important for each business owner to make that decision for him or herself.

The key is for the business owner to determine whether or not customers will find the products advertised through AdSense a good value. If the answer to that question is yes, the answer to whether to include AdSense revenue in your business plan becomes a lot easier. In this case AdSense can be a win-win for your business and your customers alike.

It is of course important to check the ads hosted on the site on a regular basis to make sure that the ads have remained useful and relevant. It may also be a good idea to block ads from competitors and from businesses you or your customers would find unacceptable.

Avoiding hosting the ads of competitors can be even more important for those businesses that operate in small niche markets. For these niche businesses, it may be that the only ads that are appropriate are those hawking the competition.

In that case it is easy to see how AdSense could actually be counterproductive.

For that reason it is essential for small business owners to carefully check their web site content and web site ads in order to avoid these kinds of situations.

The bottom line is that it is important to look at and evaluate Google AdSense just as you would any other product offered by your small business. If you find the product known as AdSense of value, by all means incorporate AdSense into your business plan. If, on the other hand, you or your customers would not find the product of value, it may be best to look for other forms of revenue or to set up a separate business just to generate AdSense revenue.

Going beyond the Google AdSense basics

By Cody Moya (March 2007)

Even though Google AdSense for Content is the biggest of the AdSense programs, AdSense for search is a powerful and potentially lucrative program in its own right. Google AdSense for search allows the owner of the web site to add a Google search bar to the web site, and this in turn allows visitors to the site to search the internet directly from the web site. The difference between this concept and a normal Google web search, of course, is that you make money in the process.

When a user performs a search using Google AdSense for search, the page that is displayed to that visitor also displays Google Ads (using AdWords) next to the usual listing, just as it would if the search were performed from the Google site. If the visitor clicks on any of those Google ads, you get a payment. Therefore, adding a Google search bar to your can provide an additional stream of income while at the same time increasing the usefulness of your web site for viewers.

The other Google AdSense program is the Google AdSense Premium service. This program provides more advanced functions and features to those web sites which qualify for the program. It is important to point out that only a small percentage of web sites will qualify for Google AdSense Premium service, as the criteria are very strict.

The base requirement for participation in the Google AdSense Premium service is that the web site must have received at least five million search queries or 20 million page views per month.

Chances are that those web site owners who qualify for this premium service are already old hands at using AdSense.

No matter what the level of service or type of Google AdSense program you choose, one of the first questions you have will no doubt be how much money you can make. We have, of course, all seen those ads and come ons promising thousands of dollars in a matter of days, but the fact is that this is generally not the case.

Even so, however, it is possible for web site owners to make a great deal of money through the AdSense program, and many people are doing just that. Better yet, once the HTML code is in place and the web site is part of the program, very little is needed in terms of ongoing maintenance and intervention on the part of the web site owner or webmaster.

The concept of earning money from Google AdSense is simple to understand. Every time a visitor to your web site clicks on an ad on one of your pages, you are entitled to a percentage of the money Google earns for the ad. This can equate to very high levels of income, especially for the more high profile and high traffic sites.

In addition, even owners of small but successful sites in

niche markets can enjoy a great deal of income through AdSense. If your site focuses on keywords for which there is a great deal of demand, that demand will result in higher ad prices for Google, and better ad revenue for you as visitors click the ads that are being served.

Let's look at a quick example of how that revenue can ad up. For this example, the clickthrough value of an ad is 30 cents. This means that Google is paid 30 cents each time the ad is clicked.

The payout ratio for the ad is 50%, or 0.5, close to the current payout rate for most ads. Let's assume the ad is displayed 100 times throughout the day and then clicked by nine visitors (for a clickthrough ratio of 0.09), and that the web page traffic is equal to 150 visitors.

The formula used to calculate possible earnings revenue would be as follows:

Clickthrough value (.30) times payout ratio (0.5) times clickthrough ratio) times website visitors (150) times ad display (100). This formula of 0.30 * 0.5 * 0.09 * 150 * 100 gives us a dollar figure of $202.50. If this average daily income were to be repeated throughout the month, the monthly earnings under this scenario would be over $6,000. Pretty good earnings, especially considering how simple and automated the Google AdSense program really is.

This free Course is spread apart over a long period of time. If you want to get whole course immediately you can get it for reasonable price here:

http://adsensetipsezine.com/course/

Here For Your Success

Cody Moya

P.S. Make sure to check http://adsensetemplates.com

ABOUT THE AUTHOR:

Cody Moya writes about "Adsense Tips"

in his Adsense Tips Ezine. You can sign up

for his free Ezine and get additional information at his

website: http://adsensetipsezine.com

Multiply Your Efforts with Viral Marketing

By Cody Moya March 2007

Viral Marketing is when you give away your own free product or service that contains your ad copy (contact information, link, email, etc.) In turn, the recipients are allowed to pass it along to their own clients, prospect, visitors and others as a freebie. This is a quick way to multiple your marketing at no extra charge and without extra effort on your part.

Here are some popular viral marketing techniques to use.

1. Ebooks – Share your no cost ebook with your website visitors. Include a nice full-color ad for your most popular product line with links to your website and email. Tell recipients to share copies of the ebook with their own site visitors and other contacts.

2. Software - Share a trial or “lite” version of your software with your website visitors as a freebie. Don’t forget to include that ad for your most popular product line with links to your website and email. And tell recipients to share copies of the software with their own site visitors and other contacts. For help creating software, hire help from online bid sites like Elance.com.

3. Web Host – Offer to host small business web sites on your server at no charge. In exchange, place your own banner ad at the top of the site for viral marketing. You can setup a fold for their site and they can choose their own domain name and have it redirected to that folder.

4. Templates – Design your own website or other templates, include your own marketing information on them and give them away as free downloads or an electronic package. Grant permission for recipients to pass them along. And there you have it – more viral marketing.

5. Articles – Write articles about your industry. Include your website and contact information in the byline. And grant permission for others to publish as long as they keep the byline in tact. Then people can use your contact on websites, in ezines, newsletters and other places where once again, viral marketing will get spread your name around.

6. Discussion Board- Set up a Discussion Board on your website with your banner ad attached at the top. And invite others to link to it and use it for their own sites.

In summary, by using viral marketing strategies, you can reach out all over the Internet with much less effort. See which methods work best for you and repeat them as often as needed.

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