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Hi,

 

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Wishing you every success,

 

Alexander International

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12 Proven Steps to Get Number One Ranks in Search Engines    

by Sumit

You would have heard that search engine ranks are very crucial and it is right because most of a traffic that you will see will be from search engines . My websites are getting pretty good number of visitors because they show at number 1 in google , msn and yahoo ! These search engines together drive over 90% of search market share and about 1 million people search everyday for what they want to buy ! If your site comes up at 1 position in these search engines , then imagine the boost in your Bank account figures... But how to get this rank ? Let me show you very clearly , "How to rank 1 in search engines in 12 proven steps !"

First , create a text file on your computer and name it analysis .

Step 1 : Go to the search engine on which you want high ranks .

Step 2 : Search the term you are targetting . Example if you want to rank high for "SEO", then search for it .

Step 3 : Look at the number one sites title that the search engine is showing you . Count the number of times your search words appear in it . Add this number to your "Analysis" file .

Step 4 : Count the number in the description provided by the search engine . Add this number also to your "Analysis" file

Step 5 : Visit the site and count the number of times the term appears there and Add this number to your "Analysis" file . Don't forget to count the number in META DESCRIPTION tag also !

Step 6 : Type the URL of that site in the search with link attribute . Example if www.mydomain.com is number one , then search for "link:http://www.mydomain.com" . The search engine will show you the number of other websites that are linking to that site . Add this number to your "Analysis" file .

Step 7 : You can also add the same data for the second and third results in search .

Step 8 : Open your page which you want to get ranks for in your favourite html editor . I personally use the one at http://www.website-design-software-india.com . Most of the html commands are inbuilt and I don't have to bang my head with HTML codes when I am trying to concentrate on page optimisation . Afterall time is money .

Step 9 : Modify your title tags , meta tags so the number of times keywords appear is just one higher than the number in the analysis file . Do the same for the BODY of your page . Enclose the keywords in BOLD tags and sometimes in both BOLD and ITALIC tags . I just have to choose an option to this in Easy Html Editor SSS12 at http://www.website-design-software-india.com . Didn't I tell you it is my favourite ?

Step 10 : If you have lot of text on the page , then divide it into paragraphs . Before every 2 or 4 paragraphs add a HEADING tag . Don't forget to squeeze in your keywords in this tag ! You can use Style sheet to make the heading look better on your page . Example <H1 style="font-size: 20px"> will reduce the size of the text in heading to 20 px instead of displaying the ugly large heading . Replace < with < Replace > with > in the code above .

Save and upload this page to your website .

Step 11 : Get your site indexed by search engines . You can submit a sitemap to google directly at http://www.google.com/webmasters/sitemaps/login . Google wants a XML map which is also indexed by other search engines . Generate this map for your site and submit to google . For other search engines link this map from your website's pages . But the XML version is not for human visitors who will be visiting your site . So create a HTML version for them and link this from all your pages . A free software to do this is at http://www.ad4business.com . It will use your XML map and create a HTML map from it , count the number of pages on your site , link to all , divide them in categories and also links to your XML map for search engines . Best part it also allows you to add your own website templet so your visitors kno! w that this is the same site . Have a look at their sitemap to get an idea how yours will look like . See at http://www.ad4business.com/sitemap.html , html version . http://www.ad4business.com/sitemap.xml , XML version is here . Providing a sitemap will help you get your site indexed faster . Google says that you can have 50,000 pages listed in one single sitemap of yours.

Step 12 : Start building links for your site . You can do this by submitting your site to web directories . The more sites link to you , the better it is . Remember you have to cross the LINK number in your analysis file . Once again I will have to say that the html editor SSS12 helped me here as well . A list of more than 200 free web directories is provided with the download of the editor and better a Directory submit manager is inbuilt which prevents me from submitting to a directory twice . Most directory owners will cancel all your links if you submit twice to their directory . The inbuilt directory manager keeps a record of the number of directories you have submitted to and how many remain and you can keep track of multiple sites of yours . And they don't even count this as a feature on the feature list at http://www.website-design-software-india.com/sss12-html-edito! r.html .

Now keep checking your back links frequently in the search engines . You can use MSN to get the best idea . Search at http:/search.msn.com

Some would suggest that you need to submit your site to search engines but that is totally unnecessarry because the back links will keep bringing search engines to your site again and again . With each visit , they will index more pages of your site .

You must also link to quality sites as this tells the search engines that you are providing your visitors a useful resource and your site must be important enough to refer a quality site .

Best of luck for your site . Always remember , "Write for human visitors and not for search engines "

Find over 3000 Free similar tactics about site promotion at http://www.ad4business.com/sss/ and see your site win the internet marathon.You can reprint this article on your site untill you keep all the links intact and display URL's as links .
 

About The Author 

Sumit maintains a collection of articles about site promotion , advertising and marketting from the last 5 years at http://www.ad4business.com/sss/ . Over 3000 tactics by authority people.

Working With the Robots.txt File
By RedAlkemi Syndicate

Topics:

What is the robots.txt file?
Working with the robots.txt file
Advantages of robots.txt
Disadvantages of the robots.txt file
Optimization of the robots.txt file
Using the robots.txt file

What is the robots.txt file?

The robots.txt file is an ASCII text file that has specific instructions for search engine robots about specific content that they are not allowed to index. These instructions are the deciding factor of how a search engine indexes your website's pages. The universal address of the robots.txt file is: www.example.com/robots.txt . This is the first file that a robot visits. It picks up instructions for indexing the site content and follows them. This file contains two text fields.

Lets study this example:

User-agent: *
Disallow:

The User-agent field is for specifying robot name for which the access policy follows in the Disallow field. Disallow field specifies URLs which the specified robots have no access to. An example:

User-agent: *
Disallow: /

Here "*" means all robots and "/ " means all URLs. This is read as, "No access for any search engine to any URL". Since all URLs are preceded by "/ " so it bans access to all URLs when nothing follows after "/ ". If partial access has to be given, only the banned URL is specified in the Disallow field. Lets consider this example:

# Research access for Googlebot.
User-agent: Googlebot
Disallow:

User-agent: *
Disallow: /concepts/new/

Here we see that both the fields have been repeated. Multiple commands can be given for different user agents in different lines. The above commands mean that all user agents are banned access to /concepts/new/ except Googlebot which has full access. Characters following # are ignored up to the line termination as they are considered to be comments.

Working with the robots.txt file

1. The robots.txt file is always named in all lowercase (e.g. Robots.txt or robots.Txt is incorrect)

2. Wildcards are not supported in both the fields. Only * can be used in the User-agent fields' command syntax because it is a special character denoting "all". Googlebot is the only robot that supports some wildcard file extensions.

Ref: http://www.google.com/webmasters/remove.html

3. The robots.txt file is an exclusion file meant for search engine robot reference and not obligatory for a website to function. An empty or absent file simply means that all robots are welcome to index any part of the website.

4. Only one file can be maintained per domain.

5. Website owners who do not have administrative rights cannot sometimes make a robots.txt file. In such situations, the Robots Meta Tag can be configured to serve the same purpose. Here we must keep in mind that lately, questïons have been raised about robot behavior regarding the Robot Meta Tag. Some robots might skip it altogether. Protocol makes it obligatory for all robots to start with the robots.txt thereby making it the default starting point for all robots.

6. Separate lines are required for specifying access to different user agents and Disallow field should not carry more than one command in a line in the robots.txt file. There is no limit to the number of lines though i.e. both the User-agent and Disallow fields can be repeated with different commands any number of times. Blank lines will also not work within a single record set of both the commands.

7. Use lower-case for all robots.txt file content. Please also note that filenames on Unix systems are case sensitive. Be careful about case sensitivity when defining directory or files for Unix hosted domains.

Advantages of the robots.txt file

1. Protocol demands that all search engine robots start with the robots.txt file. This is the default entry point for robots if the file is present. Specific instructions can be placed on this file to help index your site on the web. Major search engines will nevër violate the Standard for Robots Exclusion.

2. The robots.txt file can be used to keep out unwanted robots like email retrievers, image strippers etc.

3. The robots.txt file can be used to specify the directories on your server that you don't want robots to access and/or index e.g. temporary, cgi, and private/back-end directories.

4. An absent robots.txt file could generate a 404 errör and redirect the robot to your default 404 errör page. Here it was noticed after careful research that sites that do not have a robots.txt file present and had a customized 404-errör page, would serve the same to the robots. The robot is bound to treat it as the robots.txt file, which can confuse its indexing.

5. The robots.txt file is used to direct select robots to relevant pages to be indexed. This especially comes in handy where the site has multilingual content or where the robot is searching for only specific content.

6. The need for the robots.txt file was also necessary to stop robots from deluging servers with rapid-fire requests or re-indexing the same files repeatedly. If you have duplicate content on your site for any reason, the same can be prevented from getting indexed. This will help you avoid any duplicate content penalties.

Disadvantages of the robots.txt file

Careless handling of directory and filenames can lead hackers to snoop around your site by studying the robots.txt file, as you sometimes may also list filenames and directories that have classified content. This is not a serious issue as deploying some effective security checks to the content in question can take care of it. For example, if you have your traffïc log on your site on a URL such as www.example.com/stats/index.htm which you do not want robots to index, then you would have to add a command to your robots.txt file. As an example:

User-agent: *
Disallow: /stats/

However, it is easy for a snooper to guess what you are trying to hide and simply typing the URL www.example.com/stats in his browser would enable access to the same. This calls for one of the following remedies -

1. Change file names:

  • Change the stats filename from index.htm to something different, such as stats-new.htm so that your stats URL becomes www.example.com/stats/stats-new.htm

  • Place a simple text file containing the text, "Sorry you are not authorized to view this page", and save it as index.htm in your /stats/directory.

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This way the snooper cannot guess your actual filename and get to your banned content.

2. Use login passwords:

  • Password-protect the sensitive content listed in your robots.txt file.

Optimization of the robots.txt file : -

1. The right commands: Use correct commands. Most common errors include - putting the command meant for "User-agent" field in the "Disallow field" and vice-versa.

  • lease note that there is no "Allow" command in the standard robots.txt protocol. Content not blocked in the "Disallow" field is considered allowed. Currently, only two fields are recognized: "The User-agent field" and the "Disallow field". Experts are considering the addition of more robot recognizable commands to make the robots.txt file more Webmaster and robot friendly.

  • Please also note that Google is the only search engine, which is experimenting with certain new robots.txt commands. There are indications that Google recognizes the "Allow" command. Please refer to: http://www.google.com/webmasters/remove.html.

2. Bad Syntax: Do not put multiple file URLs in one Disallow line in the robots.txt file. Use a new Disallow line for every directory that you want to block access to. Incorrect example :

User-agent: *
Disallow: /concepts/ /links/ /images/

Correct example:

User-agent: *
Disallow: /concepts/
Disallow: /links/
Disallow: /images/

3. Files and directories: If a specific file has to be disallowed, end it with the file extension and without a forward slash at the end. Study the following example :

For file:

User-agent: *
Disallow: /hilltop.html

For Directory:

User-agent: *
Disallow: /concepts/

Remember, if you have to block access to all files in the directory, you don't have to specify each and every file in robots.txt . You can simply block the directory as shown above. Another common errör is leaving out the slashes altogether. This would leave a very different message than intended.

4. The right location: No robot will access a badly placed robots.txt file. Make sure that the location is www.example.com/robots.txt.

5. Capitalization: Nevër capitalize your syntax commands. Directory and filenames are case sensitive in Unix platforms. The only capitals used per standard are: "User-agent " and "Disallow "

6. Correct Order: If you want to block access to all but one or more than one robot, then the specific ones should be mentioned first. Lets study this example:

User-agent: *
Disallow: /

User-agent: MSNBot
Disallow:

In the above case, MSNBot would simply leave the site without indexing after reading the first command. Correct syntax is:

User-agent: MSNBot
Disallow:

User-agent: *
Disallow: /

7. Presence: Not having a robots.txt file at all could generate a 404 errör for search engine robots, which could redirect the robot to the default 404-errör page or your customized 404-errör page. If this happens seamlessly, it is up to the robot to decide if the target file is a robots.txt file or an html file. Typically it would not cause many problems but you may not want to risk it. It's always a better idea to put the standard robots.txt file in the root directory, than not having it at all.

The standard robots.txt file for allowing all robots to index all pages is:

User-agent: *
Disallow:

8. Using # carefully in the robots.txt file: Adding comments after the syntax commands is not a good idea using "#". Some robots might misinterpret the line although it is acceptable as per the robots exclusion standard. New lines are always preferred for comments.

Using the robots.txt file

1. Robots are configured to read text. Too much graphic content could render your pages invisible to the search engine. Use the robots.txt file to block irrelevant and graphic-only content.

2. Indiscriminate access to all files, it is believed, can dilute relevance to your site content after being indexed by robots. This could seriously affect your site's ranking with search engines. Use the robots.txt file to direct robots to content relevant to your site's theme by blocking the irrelevant files or directories.

3. The file can be used for multilingual websites to direct robots to relevant content for relevant topics for different languages. It ultimately helps the search engines to present relevant results for specific languages. It also helps the search engine in its advanced search options where language is a variable.

4. Some robots could cause severe server loading problems by rapid firing too many requests at peak hours. This could affect your business. By excluding some robots that might be irrelevant to your site, in the robots.txt file, this problem can be taken care of. It is really not a good idea to let malevolent robots use up precious bandwidth to harvest your emails, images etc.

5. Use the robots.txt file to block out folders with sensitive information, text content, demo areas or content yet to be approved by your editors before it goes live.

The robots.txt file is an effective tool to address certain issues regarding website ranking. Used in conjunction with other SEO strategies, it can significantly enhance a website's presence on the net.

Related Reading : -

A Standard for Robots Exclusion
Guide to The Robots Exclusion Protocol
W3C Recommendations
Meta Tags Optimization for Search Engines

About The Author
RedAlkemi Syndicate.
RedAlkemi is a leading Internet Marketing, eCommerce, Graphic Design, Web & Software Development services company. Experts at Redalkemi have about 20 years of experience in the field of Graphic Design, Visual Communication & Web Development. If you have comments; or would like to have this article republished frëe on your site, please contact syndicate@redalkemi.com. All due credits must be carried and text, hyperlinks and headers unaltered. © Copyright 2005, RedAlkemi.com

 

What are Related Sites?
Sites that are similar in content to the site in the Alexa Report.

What are Categories?
DMOZ Categories under which this site is classified.

What is Link Popularity?
The number of sites which link to a particular site.  Most search engines use link popularity as a factor in determining the search engine ranking of a web site.  The higher the link popularity, the higher the ranking.

About the Alexa Traffic Rankings - Alexa computes traffic rankings by analyzing the Web usage of millions of Alexa Toolbar users. The information is sorted, sifted, anonymized, counted, and computed, until, finally, we get the traffic rankings shown in the Alexa service. The process is relatively complex, but if you have a need to know, please read on.
 

What is Traffic Rank?
The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach). As a first step, Alexa computes the
reach and number of page views for all sites on the Web on a daily basis. The main Alexa traffic rank is based on the geometric mean of these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users). The change is determined by comparing the site's current rank with its rank from the previous period. For example, on July 1, the three-month change would show the difference between the rank based on traffic during the first quarter of the year and the rank based on traffic during the second quarter.

What is Reach?
Reach measures the number of users. Reach is typically expressed as the percentage of all Internet users who visit a given site. So, for example, if a site like yahoo.com has a reach of 28%, this means that if you took random samples of one million Internet users, you would on average find that 280,000 of them visit yahoo.com. Alexa expresses reach as number of users per million. Alexa's one-week and three-month average reach are measures of daily reach, averaged over the specified time period. The reach rank is a ranking of all sites based solely on their reach. The three-month changes are determined by comparing a site's current reach and reach rank with its values from three month ago.

What are Page Views?
Page views measure the number of pages viewed by Alexa Toolbar users. Multiple page views of the same page made by the same user on the same day are counted only once. The page views per user numbers are the average numbers of unique pages viewed per user per day by the users visiting the site. The page view rank is a ranking of all sites based solely on the total number of page views (not page views per user). The three-month changes are determined by comparing a site's current page view numbers with those from three month ago.

Page views per million indicates what fraction of all the page views by toolbar users go to a particular site. For example, if yahoo.com has 70,000 page views per million, this means that 7% of all page views go to yahoo.com. If you summed the fractional page views over all sites, you would get 100% (this is not true of reach, since each user can of course visit more than one site).

Some Important Disclaimers
The traffic data are based on the set of Alexa users, which may not be a representative sample of the global Internet population. Known biases include (but are likely not limited to) the following:

  • Our users are disproportionately likely to visit alexa.com, amazon.com and archive.org, and traffic to these sites may be substantially overcounted.

  • The Alexa Toolbar works only with the Internet Explorer browser. Sites frequented mainly by users of other browsers will be undercounted. For example, the AOL/Netscape browser is not supported, which means that Alexa collects little data from AOL users, and our traffic to aol.com is likely lower than it would be for a more representative sample.

  • The Alexa Toolbar works only on Windows operating systems. Although a large majority of the Internet population currently used Windows, traffic to any sites which are disproportionately visited by users of other operating systems will be undercounted.

  • The rate of adoption of Alexa software in different parts of the world may vary widely due to advertising locality, language, and other geographic and cultural factors. For example, to some extent the prominence of Korean sites among our top-ranked sites reflects known high rates of general Internet usage in South Korea, but there may also be a disproportionate number of Korean Alexa users.

  • In some cases traffic data may also be adversely affected by our "site" definitions. With tens of millions of hosts on the Internet, our automated procedures for determining which hosts are serving the "same" content may be incorrect and/or out-of-date. Similarly, the determinations of domains and home pages may not always be accurate. When these determinations change (as they do periodically), there may be sudden artificial changes in the Alexa traffic rankings for some sites as a consequence.

  • The Alexa Toolbar turns itself off on secure pages (https:). Sites with secure page views will be under-represented in the Alexa traffic data.

In addition to the biases above, the Alexa user base is only a sample of the Internet population, and sites with relatively low traffic will not be accurately ranked by Alexa due to the statistical limitations of the sample. Alexa's data come from a large sample of several million Alexa Toolbar users; however, this is not large enough to accurately determine the rankings of sites with fewer than roughly 1,000 total monthly visitors. Generally, Traffic Rankings of 100,000+ should be regarded as not reliable because the amount of data we receive is not statistically significant. Conversely, the more traffic a site receives (the closer it gets to the number 1 position), the more reliable its Traffic Ranking becomes.